Chloraseptic© #cozyrelief Ugly Christmas Sweater Marketing Campaign

Project Scope

Chloraseptic approached us about their 2015 #cozyrelief social media marketing campaign.  For this campaign their team would build an online tool where visitors (for a limited time) could design and create their own ugly Christmas sweater using a variety of design elements and sweater colors.  When the designing phase was closed the client’s team would choose the best three designs.

The client’s facebook fans were then presented with the top 3 designs in which they could vote for their favorite.  The winning design was sent to us to turn into a large production actual sweaters that would be given out to the winning designer, customers, media partners and others.

The Outcome

The marketing campaign was a huge success – lots of viral social traffic, blog mentions, links, and activity on the design tool and around the campaign.

We took the final design and manufactured the sweaters, and the final product turned out better than imagined.

All of the winners and recipients were thrilled with their new ugly Christmas sweater, and the corporation will now have many people across the country wearing their branded Christmas sweaters to parties and gatherings with the company’s logo emblazoned right on the front.

Sweater Highlights

  • Crafted from premium, 100% soft acrylic
  • Beautifully stitched, 100% knitted sweater
  • Turtleneck chosen to remind people to ‘coat your throat’ with their products
  • Gorgeous raised letter, rubber logo patch designed and stitched to each sweater

Custom Packaging

In addition to manufacturing their custom sweaters, the company also hired us to professionally custom package each sweater, and ship them to the recipients.

  • Each sweater was hand wrapped in premium tissue wrapping paper
  • Each was additionally tied in a large and beautiful, 100% hand-tied bow
  • A custom designed thank you note on high-gloss, super premium card stock was inserted on each sweater
  • An incredible example of that extra touch of quality that makes HUGE impressions

* Custom packaging is quoted as an additional cost and service per project.  If you wish to purchase a custom packaging and/or shipping package contact us to discuss your needs.

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