Sphero knows how to speak to their market, promote their brand and tell their story. That is why they teamed up with us here at Finrod’s Festive Wear to create custom, branded Christmas sweaters for their company for a holiday marketing campaign.
We worked closely with the design team at Sphero and created the Sphero ugly Christmas sweater. Meticulously crafted with the Sphero corporate logo, several robotics themed elements, a few holiday-inspired ones as well, and the companies Pantone-matched corporate colors dyed into the yarn, we were able to bring to life one of the best ugly Christmas sweaters we ever created.
Sphero went on a marketing blitz on social media through Instagram, Facebook and Twitter to promote their company using the sweater as a giveaway with the Ollie robot. The reaction from their fans was instant and electric. People from all over the world were inquiring where they could buy one of the sweaters, but they were only for winners of the giveaway and employees.
Sphero is one of the most innovative new companies in the world today. As they define themselves: “We fuse robotic and digital technology into immersive entertainment experiences that ignite imagination and defy expectation.”
This company is on the rise and there is no telling where their journey will take them. They fuse a fun and exciting corporate culture with state-of-the art technology to create amazing robotics gadgets such as the Special Edition BB-8, the Force Band, and Ollie to name a few.